ビルボードを制作しました
夏も過ぎ、秋めいて行く中、いかがお過ごしでしょうか。
Blogの更新は久しぶりになりますが、弊社は元気に活動をしております。
少し前に車を乗り換えたこともあり、この時期になると、ついつい山間部を車で走りたくなります…
さて、今回は最近手がけた制作物のお話です。
弊社でブランディングを担当させて頂いております
株式会社タイショーさまのビルボード（屋外広告）を制作させて頂きました。
設置場所が工場脇の壁面で、ビルボードのサイズが幅約10メートルとなかなかの大きさ。
第一に、若手が活躍できる企業である、ということを感覚的に訴求するため
先に制作させて頂いた採用サイトの世界観を拡張させ、
社内で活躍する若手スタッフさんにモデルとして登場頂きました。
タイショーのキーカラーであるグリーンをベースに、
周辺環境との適度な調和を考慮した動きのあるグラフィックを用いた構成としました。
ビルボード制作は株式会社フェイスさんにお願い致しました。
弊社の細かな指定にもきめ細やかに対応いただき、クオリティの高いビルボードを制作いただきました。
写真撮影は写真家の竹内慎さんによるものです。
ベーシックな構図の中にも、写真家さんらしい視点が入ることで各部署のスタッフさんらしさが際立つ写真が形になりました。
設置後の反響ですが、近隣に高校があることや、交通量の多い国道に面していることもあり
社の認知度が上がった、求人の問い合わせが増えたとの声を頂きました。ビルボードやサイン、看板の制作となると、直接的なメッセージをダイレクトに伝える手法が一般的ではありますが、スマートフォンなどで日々大量の情報が流れてくる昨今だからこそ、ふと目にした時に違和感がなく、感覚に訴えかけるサインもあるべきかなと思います。
i,DではグラフィックデザインやWEBサイトに加えて、ビルボードや工事現場の囲い、ラッピングバスやトレインジャックなどの大型ビジュアルの企画／制作も得意としております。どうぞお気軽にご相談くださいませ。
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Billboard Production
How are you doing now that summer has passed and autumn is approaching?
It has been a while since I have updated this blog, but our company is doing well.
We have changed our sales vehicle a while ago, and this time of the year, we are driving around in the mountains.
I have changed my sales car a little while ago, and this time of the year, I feel like driving in the mountains.
Now, I would like to talk about a recent project I worked on.
We are in charge of branding for TAISHO Co.
We produced a billboard for Taisho Corporation, for which we are in charge of branding.
The billboard is located on the wall beside the factory, and it is quite large, measuring approximately 10 meters in width.
First of all, we wanted to appeal to the young employees in a sensible way, and secondly, we wanted to create a world view of the company.
First, we wanted to expand the world view of the recruitment website we had created earlier, and to give young staff members who are active in the company a chance to be part of the company.
We asked young staff members who are active in the company to appear as models.
Based on green, Taisho's key color
The site is based on green, Taisho's key color, and uses graphics with a sense of movement to achieve a moderate harmony with the surrounding environment.
The site is composed of moving graphics in harmony with the surrounding environment.
We asked Faith Inc. to produce the billboard.
They were very attentive to our detailed specifications and produced a high quality billboard.
We are very pleased with the high quality of the billboard.
The photography was done by photographer Shin Takeuchi.
The basic composition of the billboards was enhanced by the photographer's unique point of view.
The photos were created to highlight the unique qualities of the staff in each department.
As for the response after the installation, the high school is located nearby, and the location faces a busy national highway.
We received feedback that the company's visibility had increased and that inquiries about job openings had increased.
Billboards, signs, and billboards are generally used for direct messaging.
However, with the large amount of information flowing through smartphones and other devices on a daily basis, it is important that billboards, signs, and billboards are not just a direct message.
However, in these days when we are bombarded with information through smartphones and other devices
I think there should be signs that convey a message in a sensible way without being uncomfortable in the environment when you see them.
Our company has a wide range of experience in graphic design, web design, and large scale visual design such as this.
We also specialize in large scale visuals such as this one, so please feel free to contact us!
Please feel free to contact us!
